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List of the table of contents of this article:

• 1, What is the profit model of the matchmaking company?
• 2 、Business model of Marriage and Love Agency
• 4, How to attract customers
• 5, How to operate and manage a marriage agency

What is the profit model of the matchmaking company?

Nowadays, there are two categories of matchmaking companies. One is purely manual service, that is, "Hong Niang" or "Love Consultant" to help you find, and the other is mainly self-service search. It can be said that most marriage agency belongs to the previous category. The main way to make money is membership fees. The disadvantage is that the number of members is limited.

Registration fee: refers to the registration in the store after the customer makes a request, it is included in the resource pool, and the introduction agency helps him match the eligible objects.

Generally speaking, this model is one of the value-added and customer acquisition models. In operation, it can provide access to a continuous stream of single resources and value-added profits. The purpose is to provide value-added profits and expand customer acquisition channels for marriage agency, to continuously obtain single user resources naturally, and provide users with solutions to their needs. The platform of.

Service for selling members. According to the public information inquiry of relevant enterprises, its main profit model is for customers to purchase membership services, and the company provides and arranges the exchange of matchmaking services. Profit refers to a capability indicator of an enterprise, an individual or a business organization.

How to run a matchmaking company

Requirements for opening a matchmaking company: need to be approved by the Civil Affairs Bureau, go to the industrial and commercial registration to get a business license, and go to the tax department to get the tax registration certificate before you can operate. If it is registered as a limited company, the minimum registered capital is 100,000 yuan, but the initial investment can only be 30,000 yuan.

There should be a certain amount of funds. There should be certain connections. Marriage agencies should often contact local radio and TV stations to advertise in order to enhance their influence.

Report to the Civil Affairs Bureau together with the supporting materials. After the examination and approval of the Civil Affairs Bureau, the approval of consent to the establishment of a marriage agency and the "License of Domestic Marriage Agency in XX Province" shall be issued. The applicant shall register at the Bureau of Industry and Commerce where he operates with the approval of the establishment of a marriage agency. After receiving the business license, he can carry out matchmaking activities.

Prepare the funds. If you are going to open a small matchmaking agency, you must first prepare the funds. Capital is the key to starting a business. If you don't have funds, it's an empty word to start a business.

How to plan a blind date in the local area, so that 80% of the local people know about your family's matchmaking, and are willing to take the initiative to enter the store to consume and apply for membership. Grasp the nodes every year. That is, what are the main days every year, and what can make your marriage brand continue to shine and increase the viscosity with customers.

The benefits of opening a matchmaking agency cannot be seen immediately. According to industry insiders, it takes a process to accumulate member information. Generally, it is necessary to store a member in order to make the operation of the marriage agency enter a virtuous cycle. Therefore, opening a marriage agency requires long-term investment and 200,000 to 300,000 yuan.

The business model of the marriage and love introduction office

1. At the same time, the business mode of the marriage agency should also be synchronized with the times, including It is necessary to change the current traditional marriage operation methods of registration, introduction and meeting, and introduce some fashionable dating methods, including candlelight dinners, fashion parties, travel barbecues, dating activities similar to Saturday dating activities, online dating, etc.

2. The sales position is mainly responsible for the completion of personal performance indicators, so the end-of-month assessment is also the assessment of personal sales indicators. ( 3) Customer service position, that is, member satisfaction rate, success rate, referral rate, and renewal rate. ( 4) Marketing position, that is, what is the monthly single information collection rate.

3. Matchmaking service is an information intermediary service that provides symmetrical information for both men and women who need to choose a partner, helps to contact, arrange appointments, and even extends marriage and love psychological counseling. The matchmaking service is arranged according to the own information and mate selection requirements filled in by both men and women in the matchmaking agency.

4. The profit model of the matchmaking company, membership fee: You need to pay the membership fee to register to become a member, and the price varies according to the service period and the number of appointments.Membership fee is the main source of income for physical matchmaking.

How does the marriage agency attract customers

1. The area where the marriage agency is located. There are more customers in the bustling city where marriage agency is located, and it is also easy for people to find and increase customers. Send out leaflets for publicity.

2. Publicizing where there are many people in the marriage agency can improve its popularity and let more people know the services of the marriage agency. Attract more potential customers and increase the source of customers. Understand the quality and reputation of the service, so as to establish a good reputation. Distinguish the matchmaking service from other competitors to improve competitiveness.

3. If you want to run a good attribute of a company, you need to find some good customers. A matchmaking company is looking for customersIt is best to start from the name of the company. Implementing the name of the company is auspicious, so that consumers have the impulse to go, which can naturally attract customers and make the company more popular.

4. The shortest and fastest way: First, search the local marriage agency on Baidu, or ask 114. After understanding the general overview, choose a few more companies for a field inspection. As long as it has been established for a long time, has rich resources, moderate fees and high cost-effectiveness, large-scale brand marriage agency is generally reliable, has considerable stability, and its success rate is not low.

5. They have knowledge and experience to know how to find customers. Participating in some large-scale activities, I promote my matchmaking company to find the target customer group on the one hand, so that the scope will be larger. Do more advertising and promotion. Good publicity and promotion can help your company attract customers in need.

6. Second, the possession of information. After benefiting WeChat, we just put our company and product information in it.

How to operate and manage a marriage agency

The main activities of the marriage agency include first registering the husband and wife's personal information and contact information; after registration, according to personal character, work and other social activities, you will Have the opportunity and place to understand each other.

I) The marriage agency must be established separately and shall not conduct business in conjunction with other intermediary industries or enterprises. (2) The organizational form of marriage agency should generally be a limited liability company, a partnership or a sole proprietorship. (3) The name of the marriage agency should be standardized, such as ××× Marriage Agency Co., Ltd. and ××× Marriage Agency.

I: The name is very important. Name, name, name, say important things three times. As a service-oriented industry, the name of the marriage agency must have a beautiful meaning and should have literary associative value.

Prepare the funds. If you are going to open a small matchmaking agency, you must first prepare the funds. Capital is the key to starting a business. If you don't have funds, it's an empty word to start a business.