Insightful trade route analysis

List of Contents of This Article:

• 1, New NIO ES6, short battery life, small screen, rough interior, no difference from ES7?
• 2 、Insightful trade route analysis000' title='NIO's car of about 150,000'>NIO A car of about 150,000 yuan
• 3, Is NIO unable to bear it, or is it really kind to users? Sell the car at a price of 30,000 yuan, and the rights and interests are still shrinking?
• 4, Top ten tram sales list
• 5, the whole series down Adjust 30,000 yuan, cancel the lifetime free power replacement, did the old owner of NIO lose or make a profit

New NIO ES6, short battery life, small screen, rough interior, no difference from ES7?

In terms of performance experience, the new NIO ES6 is equipped with a high-performance dual motor as standard, with a maximum power of 360 kilowatts and a maximum torque of 700 Nm.It also provides electric four-wheel drive, with an acceleration time of 5 seconds per 100 kilometers. The performance experience is not inferior to that of fuel models of the same level, and it has a different control fun from that of fuel vehicles.

The new ES6 adopts NIO's second-generation design language, combining functionality and aesthetics. Pure flat side windows, hidden front and rear wipers and other hidden designs bring a more advanced and pure visual experience. The watchtower-style sensor layout perfectly integrates lidar, camera and other sensing components into the body shape.

The entire series of NIO ES7 is equipped with a Pano-Cinema panoramic digital cockpit as standard, which includes 20 outputs, 23 top acoustic material speakers with a power of 1000W, 256-color light waterfall ambient lights and AR/VR virtual reality technology.

So, WeiThe ES7 is like the PLUS version of NIO ES6, which is positioned as a medium-sized and large SUV. The length, width and height are 4912mm×1987mm×1720mm respectively, and the wheelbase reaches 2960mm. It belongs to the same level as the NIO ES8, but the wheelbase is only 50mm shorter than the ES8.

NIO's car of about 150,000 yuan

1. NIO ES8, with a price of 150,000 yuan after subsidy, is undoubtedly a dark horse in the market. It is not only more competitive in price than models of the same class, but also in terms of brand influence and product strength. It is also very advantageous in this aspect.

2. Of course, a car of about 150,000 yuan in the future is fine. Many people choose this car.

3. Secondly, let's take a look at the second model - JAC iEV6E, which is also good in cost performance.This car is equipped with two different batteries, and there are two different styles to choose from, such as coupe and SUV.

Is NIO unable to bear it, or is it really kind to users? Sell the car at a price of 30,000 yuan, and the rights and interests are still shrinking?

1. The price reduction of 30,000 yuan for the whole series may be the greatest "sincerity" for NIO, but the price of competitors is still much lower than that of NIO. For example, the larger Zhiji LS7 is 80,000 yuan cheaper than the NIO ES7.

2. NIO's price reduction this time may not be a good thing from the perspective of upcoming purchase or coin purchase. You can spend less money to buy your favorite vehicle. Although the rights and interests of the car have been cut, the difference of 30,000 yuan is enough for several years of power replacement costs.

3. In this price and the rights and interests of the first car owner, the starting price of all NIO models has been reduced by 30,000 yuan. The rights and interests of the first car owner of the newly purchased car user are adjusted to: 6-year or 150,000-kilometer warranty for the whole vehicle, 10-year unlimited mileage warranty for the three-electric system; 6-year free vehicle networking lifetime free road rescue, etc.

4. NIO pointed out that for users who have picked up the car, the rights and interests of the first owner of the car, including lifetime free replacement, remain unchanged; when purchasing a new NIO car, users can choose to transfer the rights and interests of the original car to the new car, or choose to give up their car rights and interests to deduct the purchase price of 30,000-50,000 yuan. .

5. If we take a closer look at the price reduction policy of NIO Automobile, we can find that it is not simply reducing the price by 30,000 yuan, but while the price is adjusted, the rights and interests of users are also adjusted.

Top ten in the tram sales ranking

1. Comparison of the top ten in the electric vehicle ranking 1 Emma Ai The annual sales of Malaysia electric vehicles reach 3.7 million units, with a market share of 1117%. It ranks first in the industry. 2 Yadi is listed on the Hong Kong Stock Exchange, becoming the first listed enterprise in the industry. 3 new Japanese domestic old electric vehicle enterprise, and it is also the earliest in the industry to sell vehicles.

2. The top ten two-wheeled electric vehicle brands are: Yadi electric vehicle, Emma electric vehicle, Xinri electric vehicle, Pigeon racing electric vehicle, Lvyuan electric vehicle, Tailing electric vehicle, Xiaodao electric vehicle, Xinlei electric vehicle, Bidevin electric vehicle, Maverick electric vehicle.

3. Wuling Hongguang. Wuling Hongguang has won the favor of users with the influence of the brand and the cost-effective price. The sales volume reached 45,767 vehicles in June, and the cumulative sales volume from January to June exceeded. BYD Han EV.

The whole series is reduced by 30,000 yuan, and the lifetime free power replacement is canceled. Did NIO's old car owners lose or make money?

Judging from the information released by NIO, after the price of the vehicle is reduced, for lifeThe benefit of free power exchange has been canceled, and the warranty period of the whole vehicle has also been adjusted from the original 10-year unlimited mileage to 6 years or 150,000 kilometers, and the lifetime free traffic has been changed to 6-year free traffic. At the same time, free power exchange and replenishment is no longer regarded as the standard vehicle rights and interests.

First of all, in the face of the increasingly fierce price war in the car market, in order to reduce costs, increase profits and attract more potential users, NIO canceled the lifetime free power replacement and reduced the price by 30,000 yuan to increase sales and revenue.

Finally, NIO lost to reality. On June 12, NIO announced the price reduction of all models by 30,000 yuan. Taking NIO ET5 as an example, the starting price of the whole vehicle after the price reduction is 2.8 million yuan, and the starting price of BaaS (battery leasing scheme) is 2.8 million yuan.

The free power exchange service will no longer be regarded as the basic rights and interests of the car.Users who pay a deposit to buy NIO's new cars from June 12, 2023 to July 31, 2023 can choose to purchase the rights and interests upgrade package in the APP vehicle configurator according to their own needs. The price is 30,000 yuan.

On the morning of the 12th, NIO suddenly announced that the starting price of all models was reduced by 30,000 yuan, and the rights and interests of the first owner were adjusted. Among them, free power replacement is no longer regarded as the basic rights and interests of the car. NIO's price reduction, most consumers care about cost-effectiveness.

Source: NIO After purchase, the rights and interests of the first owner are as follows: lifetime free power replacement (4 times a month), 10-year unlimited mileage warranty for the whole vehicle, lifetime free Internet of Vehicles, 8GB traffic per month, and free road rescue for life. Obviously, NIO finally separated the service from the product, and the service was cashed into an equivalent of 30,000 yuan.