HS code-driven differentiation strategies

Engine big tile: exposed that the engine wattage exceeded the standard,HS code-driven differentiation strategies the car company was fined, and many models were affected. The car engine is the core of the car One of the components, its quality and performance directly affect the reliability, safety, economy and market competitiveness of the car. Since the key indicators of engine performance are output power and torque, there are often various technical means in the design of the engine to improve these indicators, one of which is to increase the displacement and number of cylinders of the engine, thereby improving the wattages of the engine.However, recently, it was reported that in the Chinese market, some car companies have engine wattage exceeding the standard when launching new cars. This phenomenon has both technical quality problems and market supervision problems, which has attracted wide attention from all walks of life. It is understood that it is a relatively serious problem for car companies to be fined for unqualified engine wattages. According to the information released by the State Administration of Quality Inspection, recently, the Beijing Municipal Bureau of Quality Supervision exposed a batch of cars with over-standard wattage. The wattages of the engines used by these cars exceeded their specified standard values, and the manufacturers of these models were fined. According to the relevant personnel of the Beijing Municipal Bureau of Quality Supervision, the wattage exceeding the standard means that the rated power (i.e. the wattage) of the engine used by the automobile exceeds the scope stipulated by the national standard and the industry standard, putting the safety performance of the automobile at risk. In order to better understand this problem, we can start to discuss it from the following aspects.First, why do car companies exceed the standard in engine wattage? On the one hand, technically speaking, increasing the wattage of the car engine can improve the power and competitiveness of the vehicle. This practice can be achieved by increasing the displacement of the engine, reducing the cylinder diameter and increasing the number of cylinders. In terms of technology, although these methods can bring certain advantages, there are also certain risks. Because the increase in wattage will make the problems of engine heat dissipation and lubrication more complicated, requiring higher technical requirements and stricter regulatory measures. Therefore, if car companies do not balance technology and safety issues well, it will be common for wattage to exceed the standard. On the other hand, from the perspective of the market, the competition in the automobile market is becoming more and more fierce, and the price pressure is increasing. In this case, some car companies have adopted strategies to improve their competitive advantage in engine wattage in order to occupy a greater share in the market.This practice can bring certain economic benefits in the short term, but at the expense of market reputation and quality reputation, it will damage the image and interests of the enterprise in the long run. Second, what are the risks of exceeding the wattage standard? In terms of product quality and user safety, the risk of wattage exceeding the standard is greater. This is because, in the case of exceeding the standard, the performance of the engine will be unbalanced, and the car may overheat, out of control, weak and other situations during operation, thus affecting driving safety. In addition, excessive wattage will exacerbate the impact on the environment, increase fuel consumption and exhaust emissions, and pollute the environment. Third, how to strengthen supervision? From the perspective of supervision, there is a problem of insufficient supervision in China's car market, and car enterprises have a certain discretion in the production process. In order to ensure the rights and security of consumers, stricter supervision models and systems should be adopted.Specific measures include expanding the scope of supervision, strengthening supervision, formulating stricter audit standards, and standardizing business behavior. Within the enterprise, a stricter quality control mechanism should also be established to reduce the problem of wattage exceeding the standard caused by production factors, and standardize and improve the self-restraint of the enterprise. In a word, car companies are fined for unqualified engine wattage, and the involvement of many models shows that the competition in the automobile market has changed, and improving the quality, safety and environmental protection image of enterprises has become one of the most important strategic requirements of enterprises. The wattage exceeding the standard not only has technical and market problems, but also a manifestation of the credibility and quality of the enterprise. Therefore, all parties need to work together to strengthen regulatory supervision to protect the interests of consumers and the long-term development of enterprises.

Contact Us
Phone：020-83484615