trade data analysis

List of the catalog of this article:

• 1 、 2023 car promotion plan
• 2,trade data analysis Is it true or false that the price of Volvo XC60 has been reduced by 200,000 yuan?
• 3, What are the four major promotional tools of automobile promotion strategy
• 4, whatWhen is the cheapest time to buy a car (analyze the car purchase season and promotions)

2023 car promotion plan

1. All customers who buy Hongguang business cars (except special cars), For customers who buy insurance in our company, the cost of traffic insurance is waived; if you buy commercial insurance, if you buy less than 4,000 yuan, you will receive a driver's accident insurance; if you buy commercial insurance, if you buy more than 4,000 yuan, you will receive a driver's accident insurance and a separate glass breakage insurance.

2. Internet sales In addition to the official car purchase APP, Geely Automobile also carries out sales activities through many e-commerce platforms, such as Tmall, JD.com, etc. These platforms will also provide preferential policies of Geely Automobile and provide a variety of services, such as test drive, online consultation, etc.

3. Activity plan Suzhou TV broadcast for three consecutive days. The silver screen of advertisements in major squares has been played for three consecutive days. At the sports square auto show for 2 days.

Is it true or false that the price of Volvo XC60 has been reduced by 200,000 yuan?

The authenticity of the price reduction of Volvo XC60 by 200,000 yuan. Judging from the above analysis, it is very rare for the price of Volvo XC60 not to be reduced by 200,000 yuan at this stage. Considering the quality assurance, after-sales service and Volvo's brand image, the possibility of such a price reduction is also extremely small.

In general, the price reduction of cars is a very common thing in the current market environment, and the price reduction of Volvo XC60 by 140,000 yuan is not uncommon. However, we need to keep a clear mind and evaluate promotional information scientifically and rationally in order to better protect our own interests.

The price of Volvo s60 was reduced by 180,000 yuan. Is it the real price? Many people mistakenly think that the price of Volvo s60 after the price reduction of 180,000 yuan is only 2.46 million yuan, but in fact this is not the case. Volvo sThe manufacturer's guide price of 60 was lowered from 3.99 million yuan to 080,000 yuan, and the actual price reduction was 1.91 million yuan.

What are the four promotion tools of car promotion strategy

In marketing activities, the four commonly used promotion tools are: Discount Promotion: Provide discounts to reduce prices or discounts to attract customers to buy products or services. This can include discounts, full reductions, buy one get one free and other promotional methods.

The feature of the four major promotional tools is that the products can be shipped and cleared as soon as possible. They can reduce prices, give away, coupons, buy one get one free, etc., and customers are likely to spend.

The promotion strategy includes four basic promotions: online advertising, online direct sales, online promotion, and online public relations.Online advertising: Online advertising is an information dissemination activity in which advertisers pay to use Internet media to persuade the public.

When is the cheapest time to buy a car (analysis of the car purchase season and promotions)

The most favorable season for buying a car is 34 and 78 months. The most expensive in a year are major holidays in China, especially It's the Spring Festival. After December, the inventory has decreased sharply, and the price has rebounded greatly. Because many people want to drive home during the Spring Festival, many 4S stores take the opportunity to stock up. It is the last time of the year around December.

The most cost-effective and cheapest time to buy a car is from June to August, November and December.

- In March or July-August, consumers who want discounts should not buy a car, except for those who are not short of money and urgent cars.