Trade data-driven policy analysis

List of the catalog of this article:

• 1,Trade data-driven policy analysis Yunnan Hidden Medicine King: Nationwide, there are 7,537 pharmacies
2, Why are there more and more pharmacies and hospitals on the street?
• 3, 66 million members, online sales exceeded 500 million in half a year, how do chain pharmacies operate private domains?

Yunnan's Hidden Medicine King: Nationwide, it has 7,537 pharmacies

Yixintang is a brand of Yunnan Hongxiang Pharmaceutical Co., Ltd., which began in 1981. After 32 years of development, it has now become a company for the cultivation, processing, research and development, production, wholesale and retail of traditional Chinese and western medicines. A large joint-stock pharmaceutical enterprise group integrating lock operation and medical industry.

It is understood that Yixintang, founded in 2000, currently has more than 2,400 chain pharmacies across the country. In Yunnan Province alone, Yixintang pharmacies have more than 1,800, forming a national large-scale pharmaceutical retail enterprise spanning Yunnan, Guizhou, Sichuan, Chongqing, Guizhou, Jin and other provinces, regions and cities, and becoming a domestic embrace There is the largest chain pharmacy brand of directly operated pharmacies.

Yunnan Shuanghe Pharmaceutical Co., Ltd.The company is a warship of Beijing Shuanghe, a pharmaceutical aircraft carrier deployed in the Southwest Theater. It is a new type of company with the market as the core, modern medical science and technology as the guide, and financial support as the framework. It is a pharmaceutical professional company that operates a large variety of drugs in the southwest region.

The biggest one should be Yixintang chain bar. His family cooperates with Kunming Medical Insurance, and each person was given Zhang Yixintang membership card when applying for medical insurance, Khan~~. Yixintang is a pharmaceutical chain brand under Yunnan Hongxiang Pharmaceutical.

Why are there more and more pharmacies and hospitals on the street?

1. Consumption upgrades and demand increases. With the increase of national income, people pay more and more attention to health and are also willing to spend more money on health care products and medicines. This provides a broad market space for the development of pharmacies. Policy support, market standardization.

2. The reasons for more and more pharmacies are as follows: ordinary people have needs. Most people's medical model is "go to the hospital for major diseases and go to the pharmacy for minor diseases". If it's just some minor problems, many people will not choose to go to crowded hospitals, but go to pharmacies to buy some targeted drugs.

3. More and more pharmacies in China are opening, mainly because with the improvement of people's health awareness, pharmacies have become an important place for people's daily health care and disease treatment. In addition, pharmacy operators have seen the high profits of the pharmaceutical industry and the great potential of the market, so they have invested in opening pharmacies, hoping to get a share in this field.

4. I have more and more hospitals and more pharmacies. Great profit. Make money.

66 million members, online sales exceeded 500 million in half a year, how do chain pharmacies operate private domains?

1. Traffic matrix disassembly of offline stores. Ordinary people's pharmacies have more than 10,000 stores, offlineThe store posts membership day welfare posters, and posts obvious diversion QR codes on the counter and store walls. The counter service staff guides users to register as members. Establish a connection between members and stores to realize the mode of online and offline interoperability.

2. If you have a chance to meet, I will send you a copy of the "Private Domain Marketing Automatic Nugget Strategy". Compared with other industries, the establishment of private domain traffic pools still needs early precipitation. The membership system of pharmacies, as a natural private domain traffic pool, allows pharmacies to make great achievements. Judging from the results of member operation of listed chain pharmacies, member management has great possibility.

3. Enterprises can do online private domain traffic community operation and promotion in the following ways: establish a community, precipitate users, increase stickiness, and increase sales. The early planning of the community is very simple, only divided into core groups and ordinary groups.

4. Shopping guide is based on the system support of Trend Cloud, which can connect customers for online business through shopping guide and empower offline shopping guide. Merchants can sort out customer portraits according to the customer's online order information and send the online data to the offline shopping guide, so that the shopping guide can recommend more suitable products to customers and improve performance.

5. Create online shelves. For stores, the first step is to make their own stores online, so that every customer who comes in can buy offline while scanning the code online repurchase, and choose self-pickup or store delivery.